Monday, December 29, 2014

Google Trends and Naturopathy: The Writing on the Wall

here, I share some screen-captures from Google's Trends tool [2014-12-29] in relation to interest in naturopathy and its components:

001. there's:

001.a. an increase / spike in the term "vitalism":

[but, tellingly, it is in relation to a FANTASY on-line game NOT due to naturopathy's stated goal of 'transforming medicine into its vitalistic belief system'. There's not enough data to interpret, which is odd for a system that has stated 'vitalism survives scientific scrutiny'.  You'd think there'd be at least a Nobel Prize citation]
.
[fantasy at the heart of naturopathy!]
.
001.b. the DECLINE of the term "naturopathic" and projected further decline:
.

[yes, decline]
.

001.c. the DECLINE of the term "natural medicine":
.
[lovely]
.
001.d. the DECLINE of the term "homeopathy", a central component in naturopathy:
.
 [the nonsense that can't get traction!]
.
001.e. the flat performance of the term "integrative", one of naturopathy's marketing labels:
.
[a failed marketing rebranding of alternative medicine]
.
001.f. and the decline of  "life force":
.
[because vitalism is dead]
.
001.g. an INCREASE in the term "science based":
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[nice to see]
.
001.h. a remarkable DECREASE in the term "alternative medicine":
.
 [truly waning]
.
.
002. and dare I correlate, the DECREASE of "naturopathy" and the INCREASE of "science based":

.
[and I HIGHLY enjoy the recent crossover / inverse relationship!]
.
.
003. perhaps, overall:

as people become more scientifically literate, I hope, nonsenses like naturopathy lose popularity.
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