Google Trends: The Decline of "Naturopathic Medicine" 2004-2017

here, an embed from trends.google.com regarding the term "naturopathic medicine" as sample by the tool from 2004 to 2017:

001. we're informed:
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002. meanwhile, we get such crap misdirects as:

002.a. "as it grows, the ND profession continues to spark the interest of those dissatisfied with conventional medicine" via the AANMC.

and you can see this GROWTH isn't true because, though AANMC represents the ND schools in North America, you simultaneously have ND University deans writing such things as "Professional Identity Formation: Making Sense of Hobbled Matriculation Numbers in 2017-18".