Monday, April 3, 2017

SCNM Ramps Up Their 'Categorically Science' Marketing Label

here, a comparison of the language of the home page of Southwest College of Naturopathic Medicine [SCNM] from the individual years 2015 and 2017:

001. at's homepage, we're told:

001.a. in 2015:

"we seek people who love science [...]"; 

so, science.  And SCNM does state a foundation of science concerning the naturopathic, which is a categorical label.

 001.b. in 2017:

"educating a new generation of physicians in the science of natural healing is our goal. Those who love science [...] are very successful in our accredited naturopathic doctorate program.  The Southwest College of Naturopathic Medicine is an internationally recognized institution of natural health sciences";

now, "science of natural healing [...] science [...] natural health sciences." This is now more in line with Bastyr's label of "natural health sciences" [2017 archived].  Because science sells.

002. meanwhile, SCNM naturopathy is full of stuff that belie that science categorical label.  Beware.
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